This set with Nico (@nicoobaby) was inspired by a shoot I recently saw of Bella Hadid from 2016 for Calvin Klein. I have an appreciation for the contrast of skin and denim and how it appears soft on camera. The goal here was to take Nico's already beautiful aesthetic and create a sultry vibe in a setting that would help it to stand out. We found this Garden in DC that served as the perfect setting for this fit. We had to be quick with the shots during this shoot because we were in a public place that luckily happened to be shielded by tall bush walls, so we got off some great shots and then had a great conversation to follow.Read More
We all enter the creative world with hopes of carving out our own lane and crafting a unique style that stands apart from everyone else. We look at the Basquiat's & Lichtenstein's, whose legacies have glamorized the artist lifestyle, as examples of remaining individualistic throughout their rise to stardom. One of the biggest oversight's in this thought process is that most of the artists that are glamorized in pop culture didn't receive their recognition until their time of death. The trick is finding that individuality without losing yourself but also elevating simultaneously.Read More
Centuries ago our ancestors would gather around in groups and create parallels between fiction and reality. This process was a way of passing down lessons from elders to youth and also helped to develop creative ways to entertain the masses. As time passed, the art of storytelling evolved and we began using different tools to capture the soul of a moment.
I am always in constant search of new and creative ways to tell the stories that are reflected around me. The challenge to be observant, use your imagination and deliver an idea that people are drawn to is an uphill battle that content creators constantly stress over. But the art of storytelling is such an intricate science that the successful have learned to master.
If you look at the former profession that the Mad Men of Madison Ave strategically crafted, the art behind the advertising machine is rooted in storytelling. Taking a brand's story, understanding how to communicate their mission with an audience is where great advertising excels. What's unfortunate is that the general public started to equate advertising with lying, similar to an over-eager Used Car Salesman. The reality lies somewhere in the middle. Telling a story, no matter who it is delivered by is in its essence, an amplification.
I've been thinking for months now how to dive deeper within myself to reflect in my art and how to really go about it. With that, I have asked myself a range of questions, tried to step out of myself to really see other's perspective and really just allowed myself the space to remain honest about my process. At the beginning of it, I realized that I didn't really know where to start or what to ask myself in order to supply answers that would allow me to dive deeper, so I started first by asking other people.Read More
My relationship with writing is... complicated. I’m not sure when it started or how it came about but I never really practiced writing as a skill, I just always knew that I could. It came easy for me. The problem with things that come easily is that they often get neglected and pushed to the back of our minds. And like most complicated relationships, I'm not happy with how I neglect it. But something within me causes me to be less appreciative of things that come easy and I'm not sure why.
Being that change is within my control, I will be actively putting more effort into creating through words. I actually enjoy the art of writing, being able to bend and shape words in order to work in our favor has always felt like a form of martial arts and watching a good writer flex their abilities is like watching Ip Man go-through a group of people. So for me, using writing to incorporate with my photos and tell bigger stories in multiple mediums has a lot of potential to grow brands that I work with. Understanding that business, good business for that matter, is just based in good storyteling makes being good at both that much more valuable. I'm not big on the "new year, new me" philosophy of going about change or even announcing it for that matter but this marks a point of change for me, so let's see how it goes.
As a young kid, I grew up with some sort of ball in my hand and my school year evenings being filled with sports. Whether it was basketball in elementary, football in middle and high or track the last leg of my High School years, sports consumed my social life. My mind was filled with plays, thoughts of scoring and dreams of playing under bright lights for the rest of my life. Clearly, the career path that was destined for me had nothing to do with sports in the long run but those principles that I learned during those years still lingering in the back of my mind as I move throughout life.Read More
Quality is always the better option in comparison to quantity, but the pairing of the two is a win for all parties involved. As creatives, we aim to use our abilities as often as possible, in opportunities that allow us to create at optimal levels but as we all know, working in situations that undervalue our crafts can be stressful. So ultimately the goal is to work less and make more, you know, "work smarter and not harder", the idiom we are all familiar with.Read More
Much like the process of a recovering addict or a workout beginner looking to create a new lifestyle, my failures will not consume me but only remind me that I am human.Read More
Truly understanding a person is to hear their story and accept their truth. The work required to be more empathetic towards others in turn allows us to be more forgiving of ourselves. And in that process, we find understanding that those who judge are only looking at reflections of mistakes in their past. Lately I’ve been seeking inspiration through different mediums and while I examine myself, I learn more about others as well.Read More
Content. Content. Content.Read More
Traveling is about enjoying yourself, right? It's about being present while the water washes your feet as the sand secedes back into the shore, right? As true as that may be for most, our purpose as creatives was a little different. Our biggest goal was capturing content. Content. Content. Content. In the midst of the content capturing process, we did get lost in the moment and enjoy ourselves as well but the priority was always focused on creating.Read More
For all those that have heard horror stories of traveling abroad and what happens in these cheap stays in local, rundown hostels, PLEASE stay to the end of this post. I PROMISE that this experience with this specific brand will most definitely change your mind. I also have to warn people that I have long refrained from using any hostel due to their outward appearance, amenities provided and the stories told by others so I too understand how people's perceptions of hostels can be negative.Read More
I'm sure most people reading this headline are wondering what can be wrong when you are afforded the opportunity to travel to countries foreign to your own and take photos? That would be the definition of a First World Problem, right? Therefore I will start this post by saying how amazing Costa Rica was to visit. Out of all the places I have visited, Costa Rica is truly at the top. From the people, to the culture (which I will address in another post), Costa Rica checks off so many boxes in the ‘dream living’ checklist. But first, let’s get into this trip as a whole being a first time experience for myself & Jaz.Read More
Tabi Bonney x Kelly FogelRead More
If you aren’t hip to Pow Wow, pay close attention from here on.Read More
BriaBackwoods : @briabackwoods
Shot by Yogi : @yogitheshooter
The long-awaited Part deux to the Idle/Angle series has now arrived. I'm very proud of the series for a few reasons, one in particular being that the quality of the images and the expression through them is seamless but most importantly I can say that I am honestly proud that I was able to actually complete it. The problem I have often, as well as other artists that I speak to regularly, is keeping the same energy from inception to completion. It is so easy to get discouraged throughout the process and loose interest as a result but the mental fortitude needed to complete a vision is definitely an uphill battle.Read More
I mentioned it last time but this shoot in particular is what truly showed me, Faith is great at what she does. So unafraid to move and extend herself, it really shows her dedication to her craft. The movements being so fluid and natural but still being able to hold composure and not loose her model-self in the images is a skill. Looking forward to our next shoot for sure.Read More
At the top of the year, I promised myself that I was going to put fear aside & end procrastination by going for what I want and pushing past places of comfortability.Read More