10 . 28 . 2016
One thing I constantly talk about is the importance of experience as a brand selling a product. Creating an experience for audiences and customers can be the difference between a return customer and an one-time shopper. Jaguar did just that. The Art of Performance is an inclusion based, interactive test drive of Jaguar's newest vehicle. Behold, the Jaguar XE, Jaguar's sports compact vehicle built to rival the BMW 3-Series. From a comfortable interior, to the modern sleek exterior, the XE matches up perfectly.
The experience started with a simple walk around in which potential customers got the chance to sit in, touch and feel the model prior to the rest of the market. From there, Jaguar reps reveal that you will be starring in the newest commercial for the company. You are walked through the storyline, taken to makeup and get into character as you prepare for your call time. From there, the experience only continues to get better. Red Cameras, green screens, directors chairs - it's time for action. Reps sit you down in the car, make camera adjustments to specifically fit you and begin rolling. Watch the commercial below and check out the photos of the Experiwnce as it began to unfold.