The OnlyWAI campaign is centered around the culture of America's largest cash crop, marijuana. With this campaign we hope to take the negative connotation that is currently associated with the plant and show the world through visuals that the demographic of people that partake in it's recreational use, is as diverse in appearance and demeanor as anything else in the world. This is about a lifestyle choice, not an addictive habit. Enjoy and stay tuned for the next couple of sets.
Model used in this campaign:
Brain Rapp (@brainrapp), rapper from the DMV's own Dope Music Village
Concept created & curated by:
Yogi in affiliation with Datstaken Imagery (@Datstaken)